Skip to content

A surgical implant representative arriving at the hospital in scrubs only to deliver metal surgical implant procedure trays which are arranged on a reps personal collapsible cart for easy transport in and out of hospital As they navigate through theA surgical implant representative arriving at the hospital in scrubs or street clothes to deliver metal surgical implant procedure trays which are arranged on a reps personal collapsible cart for easy transport in and out of hospital As they navigate-1

How Avenue Helps Surgical, Implant & Robotics Reps

✅ For All Surgical Reps

  • Ensures SPD Has the Info They Need
    Avenue Tags attach clear, digital instructions and images to each tray to alleviate confusion about tray contents, what instruments look like, or specifics as to how they should be cleaned and processed. 

  • Reduces Miscommunication with SPD
    Tags provide instant, standardized information for SPD techs, eliminating the need for repeated in-person in-services.

  • Real-Time Confirmation of Steps Completed
    No more guessing whether a tray was processed or if an instruction was followed. Reps get clarity before arriving on-site.

  • Avoids Case Cancellations & Last-Minute Chaos
    With proper sterilization and setup ensured ahead of time, the risk of lost cases due to processing errors is dramatically reduced.

  • Supports a Collaborative, Constructive Relationship with SPD
    Clear communication builds trust. Reps and SPD can work together as a team, not as disconnected silos.


🦾 Specific Help for Robotics Reps

  • Critical Setup Info is Often Missed—Now It’s Not
    Robotics trays require very specific setup and sterilization protocols. Avenue Tags ensure this info is visible and followed, helping prevent costly errors.

  • Reduces System Downtime & Setup Errors
    Robotics systems are expensive and time-sensitive. Proper preparation means more uptime and better surgical flow.

  • Lowers Anxiety Around Tray Readiness
    Reps can focus on supporting the surgical team, not chasing down SPD staff to double-check handling steps.


🦴 Specific Help for Implant Reps

  • Saves 1–2 Hours Per Case Day
    Implant reps often arrive hours early—or stay late—to personally verify trays are processed. Avenue Tags automate that oversight enabling a better quality of life with increased personal and family time.

  • Reduces Burnout from Early Mornings & Late Prep
    Reps typically begin their day before dawn to ensure nothing gets missed. With Avenue, that burden is lifted—supporting rep well-being.

  • Minimizes Risk of Lost or Delayed Cases
    Without confirmation, reps sometimes miss a case due to a missed tray step. Avenue Tags catch those gaps before they become costly.


💸 Real Costs Addressed

  • Lost Time = Lost Money = Opportunity Costs
    Every unnecessary hour a rep spends verifying trays is time they could be out selling,  supporting more cases or recovering between long surgery days.

  • Anxiety & Burnout = Turnover Risk
    High stress due to miscommunication with SPD leads to frustration, conflict, and rep turnover—especially in high-pressure implant and robotics specialties.

  • Lost Cases = Lost Revenue
    A missed sterilization step can cost an entire case—and thousands of dollars in implants, staff time, and surgical resources.


🤝 Building a Better Relationship Between Reps & SPD

Avenue Tags aren’t just about logistics—they’re about mutual respect and operational alignment. When everyone has the information they need, reps and SPD staff can work with each other, not against the clock.

Empowered reps. Prepared trays. Aligned teams.
That’s the Avenue way.