COMPANY

Turning healthcare device knowledge into readiness.

Avenue builds device-centered tools that connect GuideTags, IFUs, forms, photos, workflow evidence, training, and readiness records across the device lifecycle.

Avenue at a glance

Knowledge into readiness

Healthcare device knowledge connected to device identity, workflows, and readiness evidence.

Built for

SPD, OR, vendor, manufacturer, repair, and education workflows

Starting point

GuideTags, IFUs, forms, and readiness evidence

Trust signal

Patent-pending GuideTag and device-record architecture

Network mode

Private by default, connected when ready

Why Avenue exists

Device knowledge is often scattered across PDFs, local names, handwritten notes, vendor conversations, and experience that leaves when people leave. Avenue connects that knowledge to the device, the workflow, and the teams responsible for readiness.

Device knowledge is scattered

IFUs, manuals, photos, policies, local names, and vendor context often live in different places.

Readiness depends on evidence

Teams need forms, inspections, repairs, handoffs, and return-to-service context tied to the device.

Context should follow the device

Avenue gives device work a persistent record so teams can start private and connect when ready.

BUILT BY OPERATORS

Experience that builds what works.

Avenue combines healthcare, engineering, software, and operations experience to build practical tools for teams working around medical devices.

Heather Utzig

Co-Founder & CEO

Heather leads Avenue's healthcare strategy, partnerships, and commercialization, grounding product direction in healthcare operations.

Matthew Utzig

Co-Founder & CTO

Matthew leads Avenue's engineering, software architecture, and product and technology execution, informed by a background in robotics and mechatronics.

Samuel Dowling

Engineering Fellow, Mechatronics & Electrical Systems

Samuel is a mechatronic engineer currently studying Electrical Engineering at the University of Tennessee, Knoxville. He supports Avenue's hardware, device-workflow, and physical-digital systems thinking around GuideTags and device-centered readiness.

Guided by mentors and industry support.

Avenue is strengthened by mentors, operators, and partners who understand healthcare, industrial products, software, and commercialization.

Operator perspective

Healthcare operators

Shaped by people who understand hospital workflows, device work, and readiness pressure.

Product perspective

Industrial product mentors

Developing physical and digital tools together: GuideTags, device records, forms, and workflow evidence.

Commercialization perspective

Software and go-to-market support

Input from software builders, accelerator programs, and commercialization mentors.

Ecosystem support

Nashville Entrepreneur Center

Avenue is part of the Nashville Entrepreneur Center in Nashville, Tennessee, with mentor support across healthcare, technology, operations, and go-to-market execution.

Avenue lists public partners, advisors, and supporters only when approved for public use.

Why teams can start with confidence

Avenue centers device readiness, workflow evidence, healthcare operations, and permission-based collaboration.

Private by default

Healthcare teams can keep device records and workflow evidence inside one organization, then connect authorized partners when permissions allow.

Practical readiness focus

Avenue keeps device readiness, source-linked knowledge, and workflow evidence centered on healthcare operations.

Patent-pending architecture

Avenue's patent-pending GuideTag architecture supports a device-centered record for knowledge, workflow evidence, and readiness context.

Patent-pending language refers to pending applications and does not imply granted patents.

Talk with Avenue

Learn how Avenue can help connect device identity, IFUs, forms, readiness evidence, education, and manufacturer-approved resources.